Fc Barcelona & Intersports

In the previous weblog I discussed the two biggest sponsors in the sports business,

Nike and Adidas.

Important deal

Now I’ll discuss the deal between FC Barcelona and the Chinese company Intersports.

The 29th of October 2011, FC Barcelona and the Chinese company Intersports closed the deal.

They did this to promote Barca and the club’s values in the Chinese market.

All through the signing, which was attended by the Intersports President Heifeng Xia and the Club President Sandro Rossel, the Club’s marketing director Laurent Colette and Jun Chen, the general manager of Intersports. The strategic priority of the Chinese market for the Club was stressed.

Barca feeling

The club President Sandro Rosell believes that the agreement between the club and the Peking Municipal company Intersports is: “the first step towards developing a Barça feeling in Asia”

President Sandro Rosell believes the deal will create a permanent link with the Chinese society, so that all who wish to can share the FC Barcelona values.

Sandro Rosell also said that some of the players from the club would be visiting China at the of November. Sandro wants to take it a step at a time, so the new generations of Chinese citizens understands what the Barca feeling is. He hopes that when the Chinese boys and girls think of football they will remember Barca.

Heifeng Xia said that they chose for FC Barcelona as a partner because, they think FC Barcelona is the best team in the world and the Birds Nest stadium is the best ground in the world. He wanted the best team in the best stadium.

FC Barcelona & Intersports

In the previous weblog I wrote about the deal that FC Barcelona closed with the Chinese company Intersports.

Smart move

I think it is a very smart move by both parties.

FC Barcelona puts allot of effort in getting socially accepted by the Chinese society and I agree with them.

China’s population is growing faster than ever, their economy shows also growth.

China’s population counts 1,336,718,015 people.

That represents a full 20% of the world's population so one in every five people on the planet is a resident of China.

Let’s say that 3 hundred million Chinese people don’t watch soccer, or don’t know about it.

This means that still 1 billion Chinese people watch soccer, or know about it.

This is a crazy amount of people.When you get introduced into its society the right way, you as organisation can make huge amounts of money. By selling Shirts, Shoe’s, Shorts, souvenirs, jackets, equipment even jewellery.

Larger focus group

This happens a lot lately.

Company’s open new shops, businesses in countries like China because there are a lot more people to sell to.

So when you broadcast one ad in let’s say America you get 100.000 viewers.

And eventually 50.000 people will buy the product.

When you broadcast the commercial in China you get let’s say 250.000 viewers.

Eventually 100.000 people will buy your products.

You see that because there’s a larger population in China you have to do less effort for the same or even better results.

FC Barcelona WebShop

Shopping online

In this weblog I will discuss the products that FC Barcelona sells.

When you look up the Official Website of FC Barcelona you will find an online shop.

The first thing you see is that they have three options to choose from.

Europe and other countries, United States, Canada and Japan.

So you see that they thought about the majority of the world population, and specialized the particular website according to their language.

Doing this, the costumers will feel special.

So when they need sport supply, and they buy it online, FC Barcelona’s website will be one of the first sites that they will think about.

Because the service is very good.

Gear for all

There are 4 main sections that you can choose from:

Nike training range

New Barca jewellery

FIFA world cup badge

and Barca Sale

At Nike training range you find an organized page, where it’s easy to find the right training products you’re looking for.

There are various filters you can choose from.

First you can filter by category.

Second you can filter by gender.

Third you can filter by boot family.

Forth you can filter by league

Fifth you can filter by Boot type

Sixth you can filter by Price

Seventh you can filter by Colour

Eight you can filter by Sleeve length

And there’s even the possibility to filter by booth material.

FC Barcelona’s  website is well organized an easy to read therefore people wont mind to shop at the FC Barcelona’s webhop.

FC Barcelona WebShop

Wide variety of products

In the previous weblog I discussed the web shop of FC Barcelona.

I already discussed the Nike training range, but they also sell jewellery.

You can choose from a variety of different kind of jewelry.

They sell Chains and Pendants, Bracelets, Rings, Earrings and Cufflinks an the prices are reasonable.

The prices vary from 38 dollar to 68 dollar that is about 50,- euro.

So when a FC Barcelona fan, or a random person wants to buy some kind of jewelry of FC Barcelona the price won’t be an obstacle.

There’s also the Fifa Club World Cup Champions Badge 2011. For only 11,- dollars.

And last but not least there’s the Sale section.

When you visit the website of FC Barcelona you see that they cooperate with Nike.

So Nike paid a lot of money to FC Barcelona, to be mentioned at every website on all the shirts, shoes, short etc.

Language

In the previous weblog I mentioned that there were three different language options to choose from.

Europe and other countries, United states and Canada, and Japan.

When you click on the Japan section, you see that everything is written in Japanese.

And the site looks totally different.

When customers see that FC Barcelona took the effort to specialize a website, for the Japanese people only.

They will appreciate this.

So FC Barcelona will be seen as an organisation that cares about different people.