Puma Umbro And Reebok

The other sponsors

The remarkable thing is that these two sponsors Nike and Adidas aren’t the only one that sponsor teams and players.

There’s also Puma, Umbro, Reebok, Lotto and Diadora, but all these sponsors have less power in this business.

Only in the World top 10 of FIFA you see that also other companies then Adidas and Nike have a place in this list.

At Nr. 1 there is Spain sponsored by Adidas

Nr. 2 is The Netherlands sponsored by Nike.

Nr. 3 is Brazil sponsored by Nike

Nr. 4 is Germany sponsored by Adidas

Nr. 5 is Argentina sponsored by Adidas

Finally at Nr. 6 you see that Great Brittan is sponsored by Umbro.

Nr. 7 is Uruguay sponsored by Puma

Nr. 8 is Portugal sponsored by Nike

Nr. 9 is Italy sponsored by Puma

And Nr. 10 is Croatia sponsored by Nike

The big boys

So it’s clear that Nike and Adidas kind of control who they want to sponsor and which players.

Nike and Adidas have a lot money to spend, they can sign a player to make commercials for them for years.

So other companies can’t use these top players in their ads.

So it is understandable that when customers like you and me go shopping for shoes clothing or other sport products. Our first choice most of the time will be Nike or Adidas.

Other than Puma, Umbro, Reebok, Lotto or Diadora.