Nike & Adidas

Brand awareness

In the previous weblog I discussed the commercial that Lionel Messi made for Adidas.

In this blog I’m going to talk about the biggest sponsors in the soccer business.

When you watch a soccer game, you get overwhelmed with ads, commercials, billboards and more.

But the biggest sponsors are the one that you don’t easily see.

It doesn’t look like much but.

On almost every shirt, shoe and shorts you will see the Adidas logo or the Nike logo.

Most of the times you will see the Swoosh from Nike, or the three stripes from Adidas.

These logos are small and hard to see.

But not knowing you get constantly confronted with these logos.

Sponsoring

The club represents the brand their wearing.

So when a club reaches great achievements, the sponsor will also share these successes.

Apart the clothing sponsoring, these companies like Nike, Adidas also sell club shirts for the fans and selling these club shirts is a direct profit for the company.

When you look at the top 10 teams of the UEFA you learn that only Nike and Adidas represent that list.

Manchester being Nr. 1 is sponsored by Nike.

Followed by FC Barcelona and also sponsored by Nike.

Nr. 3 is Chelsea which is sponsored by Adidas.

And Nr. 4 Bayern Munchen is also sponsored by Adidas.

Nr. 5 is Liverpool sponsored by Adidas.

Nr. 6 is Arsenal sponsored by Nike.

Nr. 7 is Real Madrid sponsored by Adidas.

Nr. 8 is FC Porto sponsored by Nike.

Nr. 9 is Internazionale (Inter Milan) sponsored by Nike.

And Nr. 10 is AC Milan sponsored by Adidas.