Lionel Messi

The new Diego Maradona

Full name: Lionel Andres Messi

Birthday: 1987/06/24

Place of Birth: Rosario, Argentina

Height: 1.69 m (5 ft 61⁄2 in)

Weight: 67 kg

Position: Attacking midfielder/ Forward

Nickname(s):  "the new Diego Maradona", The Flea

Wife / girlfriend: Antonella Rocuzzo

Lives in: Barcelona

Lionel Andres Messi possibly the best soccer player in the world.

Never give up

Lionel Messi made a commercial for Adidas, named Impossible Is Nothing.

In this commercial Messi talks about struggles he had to face when he was a kid.

When Lionel Messi was 11 years old, he had problems with his growth hormones.

He needed treatment to develop his body normally.

They gave him injections in both his legs; he had to do this every day for three years.

Because of the growth hormones he couldn’t grow normally, when he was 11 years old he looked like a 8 year old kid.

But this didn’t stop him.

He worked hard and made something negative into something positive.

Positive change

With this commercial Adidas draws the attention from a lot of different people.

This helps Adidas to change or maintain the image of a social company.

The commercial shows Lionel Messi talking about his personal life, but didn’t give up, and now he’s the best player in the world.

So when people see this ad, they will relate that feeling, that emotion with Adidas

and this is a very strong message.

But it doesn’t stop there, because this commercial is uploaded on Youtube, Break.com and other video sharing websites and social media.

People can talk about this, and share their opinions.

Sometimes these comments are negative, but most of these comments are positive.

Because this commercial is touching and tells something about Lionel Messi’s personal life.

People will share the video for others to watch and then the video becomes viral.

All this video sharing, and talking about the commercial in the comment section, is free publicity for Adidas.