Wide variety of products
In the previous weblog I discussed the web shop of FC Barcelona.
I already discussed the Nike training range, but they also sell jewellery.
You can choose from a variety of different kind of jewelry.
They sell Chains and Pendants, Bracelets, Rings, Earrings and Cufflinks an
the prices are reasonable.
The prices vary from 38 dollar to 68 dollar that is about 50,- euro.
So when a FC Barcelona fan, or a random person wants to buy some kind of
jewelry of FC Barcelona the price won’t be an obstacle.
There’s also the Fifa Club World Cup Champions Badge 2011. For only 11,-
dollars.
And last but not least there’s the Sale section.
When you visit the website of FC Barcelona you see that they cooperate with
Nike.
So Nike paid a lot of money to FC Barcelona, to be mentioned at every
website on all the shirts, shoes, short etc.
Language
Europe and other countries, United states and Canada, and Japan.
When you click on the Japan section, you see that everything is written in
Japanese.
And the site looks totally different.
When customers see that FC Barcelona took the effort to specialize a
website, for the Japanese people only.
They will appreciate this.
So FC Barcelona will be seen as an organisation that cares about different
people.
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